Hundreds of thousands of families are to be visited by travel advisers who will tell them to stop driving their cars.
Armed with bus timetables and cycle route maps, they will knock on doors and lecture on the need for ‘sustainable travel’.
I just can’t wait until they knock on my door!
How much is this costing?
The doorstep campaign by the army of taxpayer-funded ‘personal travel advisers’ is part of a £156million effort by ministers to persuade people to leave their cars at home when they go to work or the shops, or take children to school.
Never mind the public, they’d be better off knocking on a few doors of public representatives first!
Of 39 councils who will share the ‘sustainable transport’ money, 32 have said they will use some of it for advising individuals on how they can get around without their car.
About 300,000 families are liable to get a visit.
And how many travel advisers are going to get a fat lip, or at least a door slammed in their face?
Darlington has already run trials using paid advisers to go door to door. It will now get £375,000 for a scheme to visit all 45,900 homes in the area.
And they aren’t the only ones:
In Hereford, the 74,282 homes in the city will be visited twice, once for advisers to give information on public transport and cycling, and three months later to check whether the advice is being followed.
And if it isn’t? What do they plan to do?
Ministers have told MPs that the spending is good value for taxpayers.
On the streets of Darlington last week travel advisers said they were meeting mixed success. With trolleys full of pamphlets in tow, Alex Clarke, 21, and Chris Chance, 28, who were on contract for the council, said some members of the public were more receptive than others.
Heh! Yes, I’ll just bet…