A headteacher in Thamesmead has been accused of trying to poach pupils…
… from nearby schools.
A team of advertising professionals has been deployed by Willow Bank Primary School, in Yarnton Way, to recruit pupils.
Excellent, a school adopting marketing practices, what’s not to like?
One of Willow Bank’s targets is Bexley Business Academy.Chief executive Sam Elms said: “This practise strikes me as unscrupulous, it has an air of desperation about it and brings education into disrepute.
“Luckily our parents are very loyal and they wouldn’t move and in fact, we have had four children come to us from Willow Bank who were unhappy with the education there.
“I don’t feel threatened by it but it is morally unfair, we just wouldn’t do this.”
The thing to do, when a competitor advertises, is to advertise back. That’s how things are done in the real world, not the cosseted world of government, of course…
Part of the issue seems to be that Ms Barry is co-chief executive of a council body working to build partnerships within the borough’s schools:
Mrs Elms believes Angela Barry should step down from her chief executive positionfollowing the advertising campaign.She added: “The whole mission of that group is about promoting school partnerships and that is clearly not what she is doing.
“If I was her then I would resign, her position is untenable – I just don’t know what she is thinking.”
Unless there’s something in the terms and conditions of the partnership to forbid it, she’s done nothing to resign over, has she?
Patt Biggs, 55, whose grand-children study at Bexley Business Academy, said: “I think it is appalling, if it was any other business they just wouldn’t have put up with it.“It’s really disgusting to do.”
But you see, Mrs Biggs, if it was ‘any other business’, not only would they have to put up with it, they’d be doing the same thing!