Olympics volunteers who are giving up their time to work for this year’s Games have been given draconian rules on using social media.
The rules warn volunteers not to mention any details of their work ‘in text, audio or visually’, although they can say that they are working for London 2012 in general.
And what’s the penalty for breaching these rules? And how are they going to tie up anonymous social media with actual staff in cases of breach? Have they thought this through?
The rules, set out in a document in the Games Makers’ area of Locog’s website, say social media at London 2012 is to be managed by its communications team.
Volunteers are not to talk to the media or discuss their job publically without express permission.
One worker said: ‘Also it means not appearing in… your local paper about being a Games Maker or visiting a school without seeking “permission” advice from the “powers that be”.’
Oh, good grief!
‘We understand that many of our Games Makers will want to use social media to share their exciting experiences at London 2012 with their friends and family,’ A Locog spokesmantold the BBC.’As is standard in most organisations, we have provided some practical guidelines to give basic advice on interacting in a social media environment with the aim of protecting the interests of our workforce and operation.’
But mostly, I suspect, with the aim of keeping a tight stranglehold over your already-tarnished ‘brand’….