Speak For Yourself…

January 1, 2014 8 Comments
By

It’s not often I take issue with Waitrose, but…

The benefits offered by conventional supermarket loyalty cards, such as Tesco’s Clubcard, are ‘meaningless’ to customers, a rival has claimed.

The boss of Waitrose argues that shoppers want instant rewards, rather than points that are collected over months and then used to claim discounts on groceries and days out.

My Christmas Eve shop, for Bronze turkey crown, gammon, smoked salmon, trimmings, fresh fruit and veg, etc, cost me £10.35. Why? Because all year, I saved Nectar points. I do it every year.

He claims that shoppers prefer the benefits offered by the myWaitrose card, which includes a daily free cup of coffee or newspaper.

Seriously? When did we become such a nation of instant gratification junkies?

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8 Responses to Speak For Yourself…

  1. Mark
    January 1, 2014 at 11:26 am

    Daily free cup of coffee OR newspaper? So by the time you get your free newspaper the coffee is cold, or it’s still hot but you’re reading yesterday’s free news.

  2. January 1, 2014 at 11:43 am

    I’d love to know where he did his research. Not everyone has the time or inclination to stop off for a daily coffee in a supermarket even if it’s free, but if you got your vox pop from a convenient chat with customers in the coffee-shop, the response would doubtless be a resounding endorsement.

    I’m with you on the point-saving (we did the same) and in-store observation suggests we are not alone, but it would be interesting to know what proportion of Britain’s adult population would pass the marshmallow test today.

    The prevalence of payday loan companies and store-card debt does not augur well…

    • January 3, 2014 at 7:14 am

      “…but if you got your vox pop from a convenient chat with customers in the coffee-shop, the response would doubtless be a resounding endorsement.”

      Sounds awfully similar to Staffs Police claims that people are behind their ‘shame a (suspected, though you’d never know it from the hashtag) drink driver’ based on an Internet poll:shock:

  3. Stonyground
    January 1, 2014 at 6:16 pm

    The marshmallow test?

  4. Stonyground
    January 1, 2014 at 6:24 pm

    It’s OK I Googled it. Very interesting.

    • January 1, 2014 at 6:43 pm

      Sorry! To save time for anyone else:

      link to en.wikipedia.org

      Yes – there’s plenty of food for thought there, not least in this finding from a similar earlier experiment:

      Absence of the father [...] showed the strongest link to delay of gratification, with children from intact families showing superior ability to delay.

  5. Ed P
    January 1, 2014 at 8:11 pm

    At least the MyWaitrose card reduces the bill at once. Nectar points are just a hidden adder on general prices: you are merely getting back some of your own overpayments through the year!

    • January 3, 2014 at 7:15 am

      Not necessarily – I always make a point of never buying something ‘just for the points’.

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