Just under half of adults (49%) say they eat bread every day, with 38% buying two loaves a week. But the survey commissioned by Love Food Hate Waste also found that 18% admitted to throwing away a forgotten loaf before opening it, while a quarter of us admit to discarding bread before reaching the end of the loaf.
The poll marks the launch of the initiative’s ‘Use Your Loaf’ campaign, which aims to raise awareness of the amount of bread that goes to waste nationwide.
Love Food Hate Waste is, of course, run by Wrap. You remember Wrap and their dubious statistics, don’t you?
Love Food Hate Waste has joined forces with reigning BBC1 Great British Bake Off champion Nancy Birtwhistle. Dubbed ‘queen of consistency’ by judges Mary Berry and Paul Hollywood, her journey to being crowned 2014’s winner saw her blitz dough in the microwave.
“I’m thrilled to be taking part in the Use Your Loaf campaign to remind people that our beloved bread can be used in so many ways” Birtwhistle said.
“Leftover crusts can be blitzed into breadcrumbs and stale bread is fantastic for making bread and butter pudding, croutons or garlic bread.”
So, despite the dreadful Tory ‘austerity’ gripping the land, people can afford to buy food and then throw it out?
And this is somehow worth expending government resource on?