I rarely view corporate or product videos; or indeed tv adverts in general, partly because I have far better things to do; but also because the writing, the dialogue, the very presentations are all so stultifyingly boring. It is as if a veritable army of clones have been employed by a multitude of ad agencies and video production companies to render homage to a host of products: and as a result, they all sound and look exactly the same. Whether it be an ad for a television, a vacuum cleaner or a dishwash product; the dialogue, the pauses, the expressions of delight and astonishment; the news that everything is ‘new and improved’ is shovelled through your tv speakers and screens with depressing regularity.
As I pre-record most of the programmes I watch, and therefore have the facility to fast-forward over the garbage produced in the ever-increasing ‘ad breaks’, with the average hour-long scheduled show having just forty-three minutes of content, and the balance given over to so-called ‘commercial breaks’, I can understand the frustration levels experienced by those viewers who stick to the land-based broadcasters, but refuse to watch the BBC dreck, and thus have to watch the ITV and other channels which are littered with adverts.
I mention the video adverts only because I spotted the online advert for the new Google Pixel Phone, and it is just about the same as all the others; loud, brassy music hammering away, look-what-we’ve-got on camera, screen, battery etc. but with perhaps one startling addition, or rather omission. With a direct, and well-aimed snipe at their major opposition, the Apple iPhone 7, Google placidly comment “3.5mm headphone jack satisfyingly not new” as a direct attack offer aimed at the frustratingly-smug Apple corporate mindset which states, ‘we know what is best for you, the consumer; so like it or lump it’.
True, I probably won’t buy a Pixel phone, but only because my present mobile phone suits me, is working correctly; and I have never, ever, bought something just because it is ‘the latest gadget’.